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Digital Marketing Specialist (Hybrid) ID - 14492

Benefits

Pulled from the full job description

  • Dental insurance
  • Health insurance
  • Paid holidays
  • Paid time off
  • Retirement plan
  • Vision insurance

Full job description

The Highlights:
Reporting to the Director of Digital Marketing & Technology, the Digital Marketing Specialist is a results-driven lead that will oversee comprehensive digital advertising efforts across our schools and colleges for both graduate and undergraduate populations. This pivotal role requires a highly skilled individual who can manage multi-channel ad strategies, develop both 1st and 3rd party audiences, and provide strong leadership while managing multiple agencies and budgets.

What You'll Do:

  • Manage advertising budgets across multiple schools and colleges, ensuring efficient budget allocation and measurable return on investment. Act as the primary liaison with external digital marketing agencies, overseeing project execution and timelines while ensuring high-quality deliverables aligned with university standards.
  • Develop and implement innovative digital marketing strategies to achieve DePaul University’s enrollment goals. Provide strategic oversight and direction for Google Ads, social media ads, and display ads across major platforms.
  • Lead audience management efforts by strategizing, segmenting, and optimizing both 1st party and 3rd party audiences. Identify and develop new targeting opportunities to enhance campaign effectiveness.
  • Monitor campaign performance metrics, analyze data, and generate insights to refine strategies.
    Provide comprehensive reports to stakeholders, highlighting key performance metrics, actionable insights, and recommendations.
  • Stay informed about digital marketing trends, platform updates, and emerging technologies to ensure DePaul’s competitive edge in the market.
  • Manage our Digital Marketing Coordinator.
What You'll Need:

The anticipated hiring range for this position is: $56,222.00 to $80,000.00 per year.
The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience, education and other factors including departmental budget.


Perks:

  • Working for a stable and well-known University that values diversity and inclusion.
  • Top choice medical, dental, and vision benefits.
  • Retirement plan matching contribution of 10%.
  • Tuition waivers for employees and dependents.
  • Generous paid time off, sick time, holidays, floating holidays, and more!
  • Full-Time Benefits
For consideration, please include a resume and cover letter.

Vincentian Mission:
Guided by an ethic of Vincentian personalism and professionalism, DePaul compassionately upholds the dignity of all members of its diverse, multi-faith, and inclusive community. We seek to hire collaborative, open-minded, and dedicated professionals who are committed to advancing our university mission to making education accessible to all, with special attention to including underserved and underrepresented communities. Successful candidates thrive in an environment where ideas and perspectives representing a wide variety of cultures, backgrounds and experiences are welcome and supported.

Required Background Check:

Employment at DePaul University is contingent on passing a background check. Only final candidates who are extended an offer of employment will undergo a background check.



DePaul University is an Equal Opportunity employer . All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, protected veteran status, genetic information or any other legally protected status, in accordance with applicable federal, state and local EEO laws.
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