Senior Manager, Marketing Planning And Strategy, M... ID - 13429
Position Summary...
What you'll do...
The Walmart Connect (WMC) Growth Marketing team is seeking a Senior Marketing Programs and Sales Enablement Manager with extensive experience in running multi-channel, multi-touch marketing programs. This role will focus on creating content marketing programs to fuel these initiatives and managing the sales enablement strategy and execution to provide marketing support and content aligned with sales playbooks. The ideal candidate will excel in cross-functional collaboration and have a proven track record in B2B marketing.
This role is not remote. It is expected that the associate hired for this position will spend most of their working week at either our Hoboken, NJ or San Bruno, CA office.
Key Responsibilities:
Content Marketing Programs: Develop and execute content marketing strategies to support multi-channel, multi-touch marketing programs that are specific to buyer personas.
Leverage Data and Analytics: Use data to analyze customer behaviors, identify opportunities, and optimize marketing strategies. Establish and monitor key performance indicators (KPIs) to assess the impact of sales enablement initiatives.
Sales Enablement Strategy and Execution: Manage the sales enablement strategy and execution to provide marketing support and content aligned with sales playbooks as well as maintaining all of the related internal content management platforms.
Cross-Functional Collaboration: Work closely with teams including Partner Development, Sales, Product Marketing, and Business Operations to ensure cohesive and effective program execution.
Contribute to WMC’s Culture: Build relationships, operate with excellence, stay curious, and embrace a growth mindset to contribute to WMC’s culture, mission, and goals.
Minimum Requirements:
Educational Background: Bachelor's degree in Business, Marketing, Communications, or a related field and 3 years of experience in marketing or a related field OR 7 years of experience in marketing or a related field.
B2B Marketing Expertise: Extensive experience in B2B marketing program development, with a proven ability to design and optimize personalized customer journeys.
MarTech Proficiency: Proficiency with martech tools such as Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics, Adobe Analytics, and social media analytics tools for Meta and LinkedIn.
Data-Driven Mindset: Strong experience in using attribution models and experimentation to measure the incremental lift of customer journeys.
Communication and Organizational Skills: Impeccable communication and organizational skills that facilitate effective cross-functional collaboration and project execution.
Adaptability: Ability to rapidly assess and adjust priorities in a dynamic, fast-paced environment.
Feedback and Ambiguity: Comfortable giving and receiving feedback, dealing with ambiguity, and engaging in challenging discussions. Continuously gather feedback and analyze performance data to optimize programs and processes.
Preferred Qualifications:
8 years of experience in marketing or a related field.
5-7 years of experience in B2B marketing, with a proven record of driving awareness and growth at scale.
Expertise in cross-channel and cross-platform marketing and media landscape, with experience in evolving analytics and measurement capabilities.
About Walmart Connect
At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart's sales data to prove it. #WalmartConnect
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
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Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00
San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
About Walmart
At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?
Walmart Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while welcoming all people.
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