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Senior Manager, Brand Measurement ID -12937

About The Company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.

Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carr’s, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.

Bring your flavor

Building the future of food and well-being starts with you. Join our team and bring your best self to the table.

#bringyourflavor

About Albertsons Media Collective 

Albertsons Media Collective is a tech-centric, people-focused retail media network. Albertsons Media Collective assembles an inclusive, dynamic team of proven industry leaders to help drive sales for our clients and profitable growth for Albertsons. Albertsons Media Collective has a rich history of tradition, innovation, relationships, community values, and putting customers first. We reach shoppers where they are. Anytime, everyplace through the moments that matter most. 

We are a collection of local businesses serving communities through the richness of diversity, relationships, and locality. 

What you will be doing 

We are seeking a highly skilled and motivated Senior Manager of Brand Media Measurement to join our dynamic marketing science team. The Marketing Science team’s mission is to build the next frontier of retail media measurement tools and techniques to measure and improve campaign performance on our onsite, offsite and in-store media.  

This Senior Manager of Brand Media Measurement role is crucial in driving our brand's growth by developing and implementing comprehensive brand measurement strategies. This person will be responsible for implementing a standardized and repeatable approach to upper-funnel, full-funnel and omni-channel media measurement for our CPG advertisers. The ideal candidate will have a strong background in brand analytics, media measurement, and data-driven marketing. 

The position will be based inPleasanton CA or one of our main regional offices in Boise, Idaho, Seattle, WA, Portland, OR, Denver CO, Dallas TX, Chicago, IL, or Fullerton, CA, Phoenix, AZ.

Main Responsibilities

Brand Equity Tracker, Full-Funnel Measurement and Brand Lift KPIs: 

  • Design and implement a robust brand equity tracker to monitor and improve brand health of our advertisers over time. 
  • Identify and track key brand equity metrics and KPIs for brand lift (awareness, consideration, preference, purchase intent, etc.). 
  • Develop methodologies to measure the impact of media campaigns on brand lift. 
  • Collaborate with marketing science research and data science teams to inform full-funnel media and measurement strategies  
  • Analyze data to provide actionable insights and recommendations for brand strategy and optimize future campaigns. 

Partnership with Third-Party Data Providers: 

  • Collaborate with third-party data providers to enhance brand measurement capabilities. 
  • Evaluate and select appropriate data partners to ensure high-quality and relevant data sources. 
  • Manage relationships with data providers to ensure seamless integration and data accuracy. 

Data Analysis and Reporting: 

  • Conduct in-depth analysis of brand and media performance data to identify trends and insights. 
  • Present data-driven recommendations to senior leadership to inform strategic decisions. 

Cross-Functional Collaboration: 

The salary range is $102,700.00 to $143,800.00 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibilityfor exceptional candidates. Benefits may include medical, dental, vision, disability and life insurance, sick pay (accrued based on hours worked), PTO/Vacation Pay (accrued based on hours worked) or Flexible Time Off, paid holidays (8-9 days annually), bereavement pay, and retirement benefits (such as 401(k) eligibility). [If applicable:] Associates in this position are also eligible for a quarterly bonus.

What We Are Searching For

  • Ability to manage multiple projects and stakeholders effectively. 
  • Working Knowledge of causal inference and incrementality measurement in marketing 
  • Experience with various brand measurement tools and methodologies like Brand Tracking Surveys, Net Promoter Score (NPS) and Media Mix Models  
  • Experience working with CPGs and/or agencies is highly preferred 
  • Experience with media measurement on connected TV, Linear TV, video ads and other brand channels highly preferred 
  • Thrive in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of partners 
  • Ability to provide structure and tackle ambiguous and undefined problems 

We believe the successful candidate has these qualifications and experience:

  • Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred. 
  • 6+ years of experience in media measurement, analytics, or marketing research 
  • Proven experience in brand measurement, media analytics, or a similar role. 
  • Experience with media measurement platforms (e.g., comScore, Nielsen, Google Analytics)  
  • Strong analytical skills with proficiency in data analysis tools and software (e.g., Excel, SQL) 

What is it like at Albertsons?

Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.

Albertsons is an Equal Opportunity Employer

This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.   

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4). 

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